Graphic design, typography, photography and advertising have a huge impact on our urban visual language. You can’t walk down a street without being bombarded with “grab a bargain you still can’t afford” fashion shops, “too trendy for you” coffee shops, “after a night out” takeaways and “we do things the right way” supermarkets. This visual noise at eye level has an impact on how we view our architectural landscape.
We all know of the importance of a well-curated brand. Developers have now cottoned on to the fact that architecture alone won’t sell a building in today’s noisy world. Their building is not just a space to inhabit; it’s a new M&S style advert showing you the potential of who you would/could be if you worked/lived this new architectural masterpiece. The combination of glazed facades, bold typography and modern colour schemes give a personality to the building, expressing the will of the whole design team onto the public. This relationship between aesthetics and will is not as new as you might think.
Bauhaus and Mackintosh are just a couple of modern architectural icons who went beyond the creation of architecture and explored the depths of social communication through graphic design and typography. Graphic design is a fairly new term, however its roots in commercial art and the written language have been used to communicate for as long as architecture has. Both have constantly evolved in style, complexity and technology. Through looking at the urban landscape, this blog aims to examine the relationship between architecture and graphic design.